Andie acquires Richer Poorer

Quick Summary:

In its first acquisition, the DTC swimwear brand snapped up the California-based casual apparel company previously owned by Francesca’s.

In March of this year, Andie also launched a semi-annual incubator program — called the Andie Wave Maker Incubator — which is geared toward providing women-led businesses with resources and guidance.

Richer Poorer will be folded into Andie’s e-commerce operations, which will allow it to better drive customer acquisition and optimize inventory.

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Article Details

Author / Journalist: Howard Ruben

Category: Business

Markets: United StatesCubaFrance

Topics: Poorer Richer Swimwear Product Business Love Techtarget Travis Brand Andie Company

Source Website Secure: Yes (HTTPS)

News Sentiment: Negative

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-05-20 @ 13:11:00 (17 hours ago)

News Timezone: GMT +8:00

News Source URL: retaildive.com

Language: English

Article Length: 515 words

Reading Time: 3 minutes read

Sentences: 22 lines

Sentence Length: 24 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Retail Dive

News ID: 28879583

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