Disney+ has rolled out an exciting new initiative for its subscribers, launching an always-on perks program packed with exclusive offers and unique experiences. Announced on May 29, 2025, this program aims to enhance the value of a Disney+ subscription by rewarding loyal fans with special benefits.
In a groundbreaking collaboration, Disney has partnered with Dapper Labs, a leader in blockchain technology, to introduce Disney Pinnacle, a mobile-first digital collectibles platform. This innovative app allows fans to collect and trade digital pins featuring iconic characters from Disney, Pixar, and Star Wars franchises, bringing a modern twist to the classic pin-collecting hobby.
Disney Pinnacle connects fans globally, enabling them to complete challenges, showcase their collections, and engage with beloved characters in a new digital format. This platform not only enhances fan engagement but also taps into the growing trend of NFT-based collectibles, making it a cutting-edge addition to Disney's offerings.
The perks program extends beyond digital collectibles, offering Disney+ and Hulu subscribers access to exclusive sweepstakes, discounts, and even opportunities like movie premieres and concert tickets. This move is seen as Disney's strategy to boost subscription signups and retain its user base in a competitive streaming market.
Fans eager to join Disney Pinnacle can sign up through the official website or app, with early access promotions and special giveaways, such as free digital pins, previously offered during events like D23. Disney continues to integrate interactive and rewarding experiences to keep its community engaged.
This collaboration with Dapper Labs marks another step in Disney's exploration of blockchain technology, following other successful digital initiatives. As Disney+ expands its perks, subscribers can look forward to more innovative ways to connect with their favorite stories and characters.
Andrew Lee
